No matter your industry, you’re bound to have tough competition. In many cases, content will make the difference and determine whether you get the conversion or not. If you find that you have been on the losing side of late, you may want to reexamine your content and see if there is room for improvement. By strengthening your content in your digital marketing campaign, you should see more engagement and potentially conversions too.

Here are a few tips to help you get started, but please feel free to implement your own strategies too. You know your customers and what they’re looking for better than Jeff Kamikow or any other marketer, but this guide can provide some principles that will work for any industry or audience.

It’s all about the Headline: There is so much content out there. A viewer will make the decision to click on your article or not in a nanosecond, so you’ll need to create a title that will generate some interest. Lists are good. Provocative can be good as well. However, keep in mind that you still need to deliver. We’ve all heard of clickbait. If your article doesn’t deliver on what was promised in the headline, your viewer will probably be turned off and stay away in the future.

Be Conversational: You’re allowed to speak to your readers like they were in the same room with you. Know your medium. You are not writing a grad term paper. Slang and jargon may be alright depending on the purpose of the blog. Just remember that you shouldn’t get too comfortable where you’re making spelling or grammar mistakes. Those things still matter.

Use Images and/or Video: A multimodal presentation that incorporates text, images, infographics, videos, and other media can really capture your audience’s attention. It can also help to break up the content, which is important as readers tend to scan when they read blog posts.

Create a Narrative: A marketer like Jeff Kamikow would probably tell you that people like stories. Facts and figures do matter, but if you can tell a story and a put a human element into your writing, it can really take your writing to the next level. For example, if you want to highlight a particular product or service, it might be a good idea to talk about a recent customer success story. The goal is to put the viewer in their shoes so he or she becomes interested in your product or service too.