If you are one of the hundreds of millions of people who accesses the internet on your smartphone or tablet, you are probably well aware of mobile advertising. Jeff Kamikow, a branding expert, knew that mobile advertising would one day overtake desktop website advertising and other ad networks. It is simply changing customer behavior.
More people are tapping rather than typing to reach their favorite sites or apps. More people are accessing media content on an app rather than a desktop website. It’s partly simple convenience. You can’t just carry your desktop or laptop everywhere you go. But you can take your smartphone or tablet with you, making them much more convenient. This is why mobile advertisers like Jeff Kamikow incorporate various strategies to help these users access their clients’ brands.
Here are various forms of mobile advertising you might find when you go on a website or access media on your mobile device:
Banner Ads: These are, by far, the most common mobile ads you will find out there. That’s because they are seen by the most people and they’re rather innocuous. They rely on brand recognition as it is tough to get in details in these tight banners.
Video Ads: Video ads certainly engage the user. They are played automatically as a user is on a mobile website or application. However, they can be more expensive and not welcomed by some who would prefer to get straight to their content. That is why it needs to be done right to deliver the right message and response.
Native Ads: If you’re a fan of Deadspin or other blogging sites, you have probably seen native ads. They are designed not to actually look like ads, but rather content that closely resembles the site or app.
Interstitial Ads: These are widely used by Jeff Kamikow and other brand experts to create a compelling CTA and creative content to engage the user as the site or app loads. When done right, they can really draw a good response.